Email is still the highest ROI digital marketing channel available, £42 returned for every £1 spent on average. We help Kent businesses build, manage, and automate email campaigns that keep customers coming back and revenue coming in.
Most businesses with an email list are either not using it at all, sending generic newsletters nobody opens, or blasting the same message to every contact regardless of where they are in the buying journey. All three approaches produce the same result, low open rates, high unsubscribes, and the quiet conclusion that email marketing doesn’t work.
It does work. Exceptionally well, in fact. But only when the list is properly segmented, the emails are written for the reader rather than the sender, and the right message reaches the right person at the right time. That’s where most businesses fall short, not because they lack the audience, but because they lack the strategy.
The other missed opportunity is automation. A well-built welcome sequence, abandoned enquiry follow-up, or re-engagement campaign runs completely in the background generating revenue without you lifting a finger after the initial setup.
Email marketing is the process of sending targeted, valuable communications directly to a list of people who have opted in to hear from you. Unlike social media where the algorithm decides who sees your content, email goes directly to the inbox, you own that relationship and no platform can take it away.
It covers two main areas: campaigns (newsletters, promotions, announcements sent to all or part of your list) and automation (sequences triggered by behaviour — welcome emails, follow-ups, abandoned cart reminders, re-engagement flows). Both work differently and both serve a specific purpose in your marketing mix.
With an average return of £42 for every £1 spent, email consistently outperforms every other digital marketing channel on ROI. The businesses not using it properly are leaving significant revenue on the table.
From strategy and design to copywriting and automation, we handle every part of your email marketing so you don’t have to.
A clear plan for what to send, who to send it to, and when. Built around your business goals and your customer journey, not a generic template.
Branded email templates that look professional across every inbox and every device. Designed once, used consistently so every send reinforces your brand.
Emails written to be opened, read, and acted on. Subject lines, preview text, body copy, and CTAs, every element written with one goal in mind.
Welcome sequences, follow-up flows, re-engagement campaigns, and more, built once and running in the background generating results continuously.
Your list cleaned, tagged, and segmented so the right message reaches the right contact. Better targeting means better results and fewer unsubscribes.
Open rates, click rates, conversions, and revenue tracked and reported clearly every month. You'll always know exactly what your email is generating.
● HOW IT WORKS
Social media without a process is just noise. Every account we manage follows a structured monthly cycle, strategy first, then creation, then publishing, then analysis. Each month builds on the last.
In the first month we focus on getting the foundations right. From month two onwards we optimise based on real data, doubling down on what performs and cutting what doesn’t.
Monthly performance review, open rates, clicks, conversions, unsubscribes. Subject line testing, send time optimisation, and list hygiene handled on an ongoing basis.
Campaigns scheduled and sent. Automations activated and monitored in the first weeks to make sure everything is triggering correctly and performing as expected.
Templates designed, copy written, automations mapped and built. Everything created, reviewed, and approved before a single email is sent.
Campaign calendar, automation map, segmentation plan, and content themes all defined. A clear structure for what’s going out, to who, and why.
We review your existing list, past campaigns, open rates, automation setup (or lack of), and platform configuration. A clear picture of where you are before we decide where to go.
● EMAIL MARKETING
Every customer who’s ever bought from you, enquired, or signed up to hear from you is an asset. Most Kent businesses have a list of contacts sitting in their CRM or email platform doing absolutely nothing, no campaigns, no automation, no follow-up. That’s revenue being left on the table every single month.
For local businesses the value of email is particularly strong. Your customers already know you. They’ve already made a decision to trust you enough to hand over their email address. A regular, well-written email keeps that relationship warm, so when they need your product or service again, or when they recommend someone, you’re the first name that comes to mind.
We help Kent businesses turn dormant lists into active revenue channels. Whether you have 200 contacts or 20,000, a properly managed email programme will generate returns that most paid channels can’t match at the same cost.
average return for every £1 spent on email marketing
people use email daily, more than any social media platform
transaction rates for segmented campaigns vs non-segmented sends
Not necessarily, but it helps. If you have a list, even a small or dormant one, we can work with it. If you're starting from scratch we'll help you build a list growth strategy as part of the engagement. Organic list building takes time but a small, engaged list consistently outperforms a large, unengaged one.
We work across all major platforms, Mailchimp, Klaviyo, ActiveCampaign, Mailerlite, Campaign Monitor, and others. If you're already on a platform we'll work within it. If you're starting fresh we'll recommend the right one based on your list size, budget, and what you need it to do.
Yes. Copywriting is included in every plan. We write subject lines, preview text, body copy, and CTAs. You'll review and approve everything before it's sent, nothing goes to your list without your sign-off.
Industry average open rates sit around 20–25% depending on your sector. Well-managed campaigns with strong subject lines and properly segmented lists regularly achieve 35–45%. If your current open rate is below 20%, that's usually a sign of list hygiene issues, weak subject lines, or sending to people who never opted in, all fixable.
For most businesses, once or twice a week is the right frequency. Enough to stay front of mind without becoming noise. The right answer depends on your audience and your content, we'll establish the right cadence for your list as part of the strategy phase.
Yes. If you already have a platform set up but haven't built out your automation sequences, we can come in and build them without changing anything else. Welcome sequences, abandoned enquiry follow-ups, post-purchase flows, all buildable within your existing setup.
Pick your services, tell us about your business, and we’ll send back a plan within 24 hours.
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