Marketing tips, industry insights, and honest advice from the Web-Boss team.
If you have ever read an agency report, felt quietly pleased, then looked at your diary and wondered where all those leads actually went, this is what happened. The report was not lying. It was counting something different from what you were counting, and nobody explained the difference. What a conversion actually counts Google Ads […]
About five or six hours of someone’s attention, every month. That is the honest answer, and everything else in this article follows from it. Whether five hours is enough depends entirely on what those hours are spent on, and that is a question almost nobody answers before taking your money. Why you keep being told […]
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