We build and manage Google Ads campaigns that put your business in front of people actively searching for what you offer, and make sure every pound of your budget is working as hard as it should.
Most businesses running Google Ads are wasting between 40 and 60 percent of their budget. Not because Google Ads doesn’t work, but because campaigns are set up once, pointed at the wrong keywords, and left to run without anyone actively managing them.
Broad match keywords eating spend on irrelevant searches. No negative keyword lists. Ad copy that hasn’t been tested or updated in months. Landing pages that don’t match what the ad promised. These are the reasons Google Ads gets a bad reputation, and they’re all entirely fixable.
The businesses getting a genuine return from paid search aren’t spending more than you. They’re spending smarter. That’s what we do.
Google Ads (formerly Google AdWords) is a pay-per-click advertising platform. Your ads appear at the top of Google search results when someone types in a relevant term, and you only pay when they actually click.
Unlike SEO which builds over months, Google Ads can put your business at the top of page 1 within hours of launching. That makes it powerful for businesses that need results now, for seasonal campaigns, or for testing which services generate the most interest before committing to long-term SEO investment.
The risk is that without proper setup and active management, spend goes to waste fast. The reward for getting it right is a consistent, scalable source of high-intent leads that you control completely.
Full campaign management from setup to reporting. Here’s what every Google Ads engagement with Web-Boss covers.
Proper account structure, campaign types, ad groups, and targeting built from scratch, or fixed if you have an existing account.
We find the terms your customers actually search, set the right match types, and build negative keyword lists to stop wasted spend from day one.
Headlines and descriptions written to get clicks from the right people. Tested and refined every month based on performance data.
Active bid adjustments based on device, location, time of day, and performance. Your budget goes where it works, not where it's wasted.
Proper tracking setup so we know exactly which ads, keywords, and campaigns are generating leads and revenue, not just clicks.
Plain-English reports on spend, clicks, conversions, and cost-per-lead. You'll always know exactly what your budget is doing.
● HOW IT WORKS
Every campaign we manage follows the same proven framework — built to eliminate wasted spend first, then scale what’s working. No set and forget. No black box. Just a clear process you can see working every month.
Transparent management, honest reporting, and a team that treats your budget like it’s their own.
Monthly bid adjustments, negative keyword expansion, copy testing, and budget reallocation. Every month should outperform the last.
Campaigns go live with close monitoring in the first two weeks. We identify what’s working early and double down on it.
Campaign structure, ad groups, copy, extensions, and landing page alignment. Everything built properly before launch, not patched together after.
Keyword research, competitor ad analysis, and audience targeting. We map out exactly who to target, what to say, and what to bid.
We review your existing account or research your market from scratch. Wasted spend, poor structure, and missed opportunities — all identified before we spend a penny.
● LOCAL PPC
Running Google Ads without location targeting is like putting a billboard in the wrong county. If your customers are in Maidstone, Chatham, Canterbury, Tonbridge, or anywhere across Kent, your ads need to show to them specifically, not to someone 200 miles away who’ll never use you.
We set up geo-targeted campaigns that focus your entire budget on the areas your business actually serves. Combined with local keywords, call extensions, and location-specific ad copy, this means every click has a genuine chance of becoming a customer, not just a visit that bounces.
For businesses covering multiple Kent towns, we build location-specific ad groups so you can control exactly how much you spend targeting each area and which services you promote where.
of small business ad clicks come from mobile searches
average return on ad spend for well-managed Google campaigns
ads in positions 1–3 receive over 80% of all paid clicks
There's no universal answer, but as a general guide you need enough budget to generate meaningful data. For most local Kent businesses we recommend a minimum of £500/month in ad spend to start, less than that and campaigns don't get enough clicks to optimise properly. Our management fees are separate from and on top of your ad spend.
Unlike SEO, Google Ads can generate clicks and enquiries within days of launching. However, the first 4–6 weeks are a learning phase, campaigns need data before they can be optimised properly. Most clients see improving cost-per-lead figures from month 2 onwards as we refine what's working.
Yes, this is actually very common. Most accounts we inherit have significant wasted spend we can recover quickly. We'll audit your existing account first and give you a clear picture of what's wrong and what it'll take to fix it before we commit to anything.
No. We charge a flat monthly management fee which you can see above. We never take a cut of your ad spend, that money goes directly to Google. We think percentage-of-spend models incentivise agencies to grow your budget rather than improve your results. Flat fees keep our incentives aligned with yours.
Google Ads puts you at the top of search results immediately but you pay for every click. SEO builds organic rankings over time and the traffic is free once you're there. Both work best together, ads give you immediate visibility while SEO builds in the background. Many of our clients run both.
Yes. If you want to run social ads alongside Google Ads we can manage both under one roof. See our Social Media page for more details, or get in touch and we'll build a multi-channel plan around your budget.
Pick your services, tell us about your business, and we’ll send back a plan within 24 hours.
SEO & Digital Marketing Agencyu00a0